Preservica - Field Marketing Manager

• Own the experiential and field marketing strategy across our priority segments creating memorable experiences for our prospects and customers • Build the experiential playbook for a new audience: design what a first great in-person impression looks like for corporate buyers as we expand beyond our long-standing persona- and vertical-focused segments into that market • Plan and execute flagship conference presence, industry events, and sponsorships across every segment we serve, from strategy through on-site execution and post-event analysis • Sweat the details that make an experience actually memorable, invitations, seating, follow-up timing, the small choices that separate a forgettable booth from a relationship someone remembers a year later • Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings, that build real relationships with named target accounts, not general-audience brand awareness • Partner with sales to identify target accounts for field programs and make sure the invite lists and messaging reflect who's actually in the room • Build and maintain relationships with the industry associations and event organizers that matter in our segments, so we're positioned early for speaking slots and sponsorship opportunities, not just buying a booth after the fact • Customize messaging and materials for each segment's events in partnership with product marketing, so an event for one persona or vertical doesn't sound like the same pitch as an event for another • Track and report on field/event pipeline contribution, tying spend and attendance back to real pipeline and revenue, not just leads scanned • Bring a point of view on where experiential marketing should evolve, including where AI tools can sharpen event targeting, personalize outreach to invitees, or speed up event content production • Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations end to end