feathery - Field Marketing Specialist – North America (US Remote)

• CONFERENCES & EVENT EXECUTION • Own industry conferences and events end-to-end, including sponsorship coordination, registration, booth and materials, vendors, attendee communications, onsite logistics, and post-event follow-up • Manage multiple events simultaneously across timelines, budgets, vendors, and internal stakeholders • Coordinate Feathery’s presence across industry conferences, customer and prospect events, executive dinners, roundtables, webinars, and other field programs • Partner with internal teams and external vendors to ensure every program is delivered smoothly, on time, and to a high standard • Travel across North America as needed to support key conferences and events • SALES PARTNERSHIP & PIPELINE GENERATION • Partner closely with Account Executives and Sales leadership to align events with priority accounts, territories, and pipeline goals • Coordinate pre-event outreach and meeting-booking efforts to ensure Sales gets maximum value from each program • Manage attendee and lead capture and ensure clear, timely handoff and follow-up after events • Help create opportunities for Sales to engage prospects and customers through dinners, roundtables, executive programs, and other targeted field activations • Keep Sales informed on event plans, attendee lists, meetings, leads, and follow-up actions • MEASUREMENT & OPTIMIZATION • Track and evaluate event success across attendance, MQLs, meetings booked, qualified opportunities, sourced and influenced pipeline, and overall event ROI • Report on program performance and use results and Sales feedback to improve future events and investment decisions • Identify which events and programs are delivering the strongest engagement and commercial impact • Help improve and scale our event processes as Feathery’s field marketing program grows