aCommerce - Lead - Marketing Planning & Strategy
Requirements
• Experience in client-facing or consulting roles such as Account/Project Manager or Sales • In-depth knowledge and understanding in Google Analytics as well as online marketing media channels • Analytical, able to work with data and analyze it to find insights and come up with next steps • Strong organization and problem solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently • Good communication and presentation skill, able to keep every stakeholder aligned and updated • Proactive, with the ability to work well independently and as a team • Professional, positive attitude with a strong work ethic and willingness to learn • Experience in ecommerce or managing own shops is a big plus (no need to be an ecommerce site – Instagram, Facebook or any other shops are fine)
Responsibilities
• Be the owner of client’s success, responsible for overall client performance and satisfaction • Plan client roadmaps based on their objectives, backed by data or industry best practices • Set up a work process in order to get tasks completed with good quality and in time. Manage client expectations by clearly indicating deadlines and scope of work • Monitor budget, performance, and key metrics closely throughout the month • Work with media optimization team to execute plans to meet budget, targets and deadlines • Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding) • Initiate ways to improve client performance and team efficiency • Consult and grow client’s businesses by developing data-driven sound online marketing strategies and media plans that meet business objectives, as well as suggest best practices to clients to have best-in-class ecommerce website • Identify new opportunities to upsell aCommerce services with current clients • Mentor and coach 1-3 junior team members
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