Aledade - Senior Field Marketing Manager, Remote

Responsibilities

• Lead and mentor the field marketing team, fostering a collaborative and results-driven environment. Implement performance management processes and development plans for team members.
• Develop and implement a cohesive field marketing strategy that supports Aledade’s overall LUM goals ensuring alignment of field marketing campaigns with brand strategy and market needs. Also establish key performance indicators and leverage data to measure, report and improve marketing performance.
• Ensure the consistency and quality of marketing campaigns, messaging, and events across diverse regions. Coordinate with Brand Strategy and Portfolio Marketing teams to align with Aledade’s value proposition.
• Develop, manage, and oversee the allocation of the field marketing budget across regions and key priority states. Work in collaboration with financial planners to optimize spending and maximize return on investment.
• Cross-functional Collaboration: Work closely with Network Development,, and other departments to develop effective account-based marketing tactics. Use data-driven insights to refine marketing strategies and support the broader field marketing objectives.