assured - Principal Product Marketing Manager

• 🏗️ Own the “Buy vs. Build” narrative – Build and continuously sharpen the CCO-grade pitch and one-pager; test it live in carrier meetings and iterate against real objections. • 🛠️ Build the enablement kit – Create the objection library, vertical battlecards, and field assets that make every rep more effective in competitive deals. • 🗺️ Map value penetration – Build the use-case map across the customer journey that defines where Assured expands next inside an account. • 🎬 Demo the use case - Be the ultimate demo expert of all products and use cases. • 📚 Own the expansion playbook – Scope per-logo expansion plays for top customers, partner with Customer and Sales to put them in flight, and ship expansion case studies and reference customers. • 🎧 Run the listen tour – Stay close to Sales, Client Engagement, and Product; deconstruct decks against live deals so the narrative is always grounded in what actually moves buyers. • 🤝 Co-pilot critical meetings beyond demos – Join high-stakes CCO conversations to pressure-test messaging and bring the field’s reality back into the assets. • ⚙️ Feed the system – Partner with engineering so messaging, objections, and account context flow into our agentic workflows and named-account intelligence. Partner with Integrated marketing in order to feed the end-to-end customer journey pre-deal and post-deal. • 🎯 Fluency turning technical capability into buyer-facing value, and a sharp instinct for competitive positioning. • 🏢 Experience with enterprise or regulated buyers; insurance or claims domain knowledge plus. • 🚀 Comfort working directly with sales in live deals, demoing and iterating fast on real-world feedback. • 💪 High ownership, low ego, and a bias toward shipping.