Underscore Marketing - Media Activation (Partner Media) Director, Partner Media
Requirements
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. • Education: • Experience: 7+ years of experience in media planning and buying, with a strong focus on direct/partner-based and endemic channels; healthcare or pharma media experience preferred. • Negotiation Skills: Excellent negotiation and partner relationship management skills, with a track record of securing value-driven agreements. • Analytical Skills: Strong analytical ability to interpret performance data and make data-driven decisions. • Communication: Exceptional verbal and written communication skills, with the ability to present complex information clearly to clients and leadership. • Communication: • Technical Proficiency: Familiarity with media planning/buying tools, ad servers, and analytics platforms; proficient in Microsoft Office, Microsoft Teams, and Copilot. • Technical Proficiency: • Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. • Adaptability: • Global Collaboration: Experience working with global, cross-office teams. • Global Collaboration: • Interested?Apply by submitting your resume and a brief note outlining your healthcare or media experience. • Interested? • Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. • Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. • If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.
Responsibilities
• Strategic Tactical Planning: Develop and implement comprehensive channel and investment strategies across partner media that align with client marketing objectives and brand vision. • Strategic Tactical Planning: • Partner & Vendor Relationships: Establish and maintain strong relationships with publishers, media partners, and vendors — negotiating rates, sponsorships, and custom programs to secure favorable terms and added value. • Partner & Vendor Relationships: • Investment Management: Steward client media budgets, ensuring effective allocation across channels and partners while maximizing reach, engagement, and return on investment. • Investment Management: • Campaign Activation: Oversee the activation and execution of media campaigns across multiple partner channels, ensuring timely delivery, quality standards, and flawless implementation. • Campaign Activation: • Performance Optimization: Analyze campaign performance against goals, delivering insights and recommendations to optimize in-flight activity and inform future strategy. • Performance Optimization: • Team Leadership: Mentor and develop a high-performing planning and activation team, fostering a culture of collaboration, accountability, and continuous improvement. • Team Leadership: • Cross-Functional Collaboration: Partner closely with Strategy/Planning, Performance Media, Ad Operations, Client Services, and Project Management to ensure cohesive, integrated campaign delivery. • Cross-Functional Collaboration: • Market Intelligence: Monitor the evolving media landscape, audience insights, and competitive activity to identify innovative partner opportunities and keep clients ahead of the curve. • Market Intelligence: • Reporting: Prepare and present regular reports to senior leadership and clients on media performance, investment utilization, and strategic recommendations. • Reporting:
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