Bounteous - Sr. Marketing Specialist (ABM)
Requirements
• Strong experience in B2B demand generation or account-based marketing • Hands-on experience with ABM platforms, CRM, and marketing automation tools • Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools • Solid understanding of B2B buying groups and complex sales cycles • Comfortable operating at both strategic and tactical levels • Strong project management and cross-functional collaboration skills • Data-driven mindset with experience interpreting performance insights • Clear communicator who thrives in fast-paced, team-oriented environments • $85,000 - $95,000 a year • Individual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid-range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role. • We invite you to stay connected with us by subscribing to our monthly job openings alert here.
Responsibilities
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols • Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets • Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) • Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information • Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives • Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans • Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics • Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments • Coordinate campaign planning, creative development, and execution with internal teams and agency partners • Manage and optimize paid campaigns across social, search, display, and intent-based platforms • Ensure digital ABM efforts are well coordinated with offline field and event initiatives • Maintain accurate account lists and segmentation using firmographic, technographic, and intent data • Monitor account-level engagement, conversion, and pipeline influence through dashboards and reporting • Continuously test, learn, and optimize programs with the latest AI tools and update workflows to improve performance and ROI • Support and mentor one team member while remaining deeply involved in execution
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