• You’ll shape the positioning, launches and market story that help the product stand out.
• Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
• Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
• Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
• Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
• Turn market intelligence into positioning, product recommendations and growth tactics
• Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics