improbable - Web3 Product Marketing Manager, DEX

Remote - International3mo ago

Remote EMEA Cryptocurrency Fintech Product Marketing Manager Web3 Developer Game Developer Product Marketing DEX Discord

Requirements

• Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products • Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work • A track record of leading product launches end to end, with measurable results • Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels • Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms • Highly analytical, comfortable defining and tracking growth, retention and adoption metrics • Comfortable operating hands-on in a fast-moving environment with significant ownership • Improbable Candidate Privacy Policy https://www.improbable.io/candidate-privacy-policy

Responsibilities

• You’ll shape the positioning, launches and market story that help the product stand out. • Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders • Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time • Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement • Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways • Turn market intelligence into positioning, product recommendations and growth tactics • Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics