improbable - Head of Marketing
Requirements
• You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3. • You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2. • Senior marketing leadership experience across both Web2 and Web3 • End-to-end ownership of positioning, go-to-market and growth • Evidence of increasing users, trading volume, revenue or market share • A strong understanding of acquisition, activation and retention • Experience leading teams while remaining hands-on • The ability to use data to prioritise decisions and measure results • If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you. • Improbable Candidate Privacy Policy https://www.improbable.io/candidate-privacy-policy
Responsibilities
• Own the marketing and growth strategy: Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products. • Drive product adoption: Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market. • Lead positioning and launches: Define the venture’s narrative and create clear positioning and go-to-market plans for each product. • Build a high-performing function: Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.
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