Strike - Head of Marketing
Requirements
• Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization. • A true builder mentality. You should be comfortable personally doing work before you have a team to delegate it to. • Demonstrated success building, testing, and scaling customer acquisition channels. • Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment. • Experience implementing marketing attribution, analytics, and measurement infrastructure. • Experience managing meaningful marketing budgets and allocating spend based on performance. • Strong understanding of lifecycle marketing and conversion across the customer funnel. • Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches. • Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels. • Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume. • Strong appreciation for brand and the judgment to know when marketing should amplify an existing brand rather than reinvent it. • Proven ability to recruit, manage, and develop high-performing teams. • Strong cross-functional operator who can work effectively with Product, Data, Finance, Brand, Communications, and executive leadership. • Comfortable operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed. • Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning.
Responsibilities
• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget. • Build the marketing organization from the ground up, including its people, processes, technology, measurement systems, agencies, and operating cadence. • Develop a deep understanding of Strike's customers, segments, behaviors, and motivations, and use those insights to shape positioning, acquisition strategy, product adoption, and marketing investment. • Own go-to-market strategy for major product launches, new markets, and strategic initiatives. • Build product marketing capabilities that clearly communicate who Strike's products are for, why they matter, and how they should be positioned in the market. • Build a scalable customer acquisition engine across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels. • Identify and develop new acquisition channels rather than relying exclusively on established performance marketing playbooks. • Establish clear channel economics, including customer acquisition cost, lifetime value, payback periods, cohort performance, incrementality, and return on marketing investment. • Build Strike's marketing attribution, analytics, and measurement infrastructure in partnership with Data and Engineering. • Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention. • Develop programs that increase adoption of Strike products among existing customers. • Turn Strike's existing audience, brand, content, and organic distribution into measurable customer acquisition and revenue channels. • Build and optimize referral, affiliate, creator, and partner marketing programs. • Determine the appropriate mix of internal capabilities, agencies, technology, and external partners. • Hire, lead, and develop the marketing team as the function grows. • Partner closely with Brand and Communications to ensure that growth strengthens Strike's brand and maintains the trust we have built with customers. • We are not looking to manufacture vanity metrics or pursue growth at any cost. Strike's marketing organization should compound trust, attract high-quality customers, and build durable, economically rational growth. • What Success Looks Like • Over your first 12–18 months: • Strike has a clear marketing strategy, operating plan, budget, and company-wide marketing cadence. • We have a strong understanding of our customers and the segments where Strike has the greatest opportunity to win. • Major product launches and strategic initiatives have disciplined go-to-market strategies. • We understand CAC, LTV, payback, incrementality, cohort performance, and channel economics well enough to allocate capital with confidence. • Strike has developed multiple repeatable and scalable customer acquisition channels. • Lifecycle marketing materially improves onboarding, activation, product adoption, retention, and customer value. • Strike's existing brand and organic audience translate more systematically into customer growth and revenue. • The company has built the marketing infrastructure, systems, and measurement capabilities required to scale. • A high-performing marketing team has been built around the channels and capabilities that prove they work.
Benefits
• Equity in a high-growth startup • Cell phone and internet reimbursement • Flexible PTO, sick leave, and parental leave • No trading fees when you buy and sell bitcoin on Strike • We do not make hiring decisions based on educational history whatsoever. Our Founder is a college dropout. We employ high school dropouts, PHD candidates and everything in-between. We do not hire credentials. We simply hire talented, passionate individuals who are excited to be a part of our team. • By clicking submit application below, you consent to our use and processing of your data as described in our Candidate Privacy Notice. • Use of AI. Strike uses AI-assisted tools to help review, assess, and verify applications and support the integrity of our recruitment process. A human is always involved in our hiring decisions — we do not rely on automated processing alone.
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