paddle - Organic & AI Search Manager

• Own Paddle’s organic and AI discoverability strategy, from brand awareness to category-level consideration, so we’re visible wherever our audience looks for answers • Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps • Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth • Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it • Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we’re represented consistently wherever people look • Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content • Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions • Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise • We'd love to hear from you if you: • Have a strong foundation in search engine optimisation (SEO), across technical, on-page, and off-page work, and are building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO) • Understand how LLMs surface, cite, and recommend content, and have an informed view on how brands can influence that • Have experience working cross-functionally with content, brand, or product marketing teams, and have shaped and influenced how they work • Can steer content updates and produce a first draft for review, using AI to help • Are comfortable turning complex organic data and trends into clear direction for non-specialist stakeholders • Can connect organic performance to commercial outcomes such as pipeline, and explain the link to stakeholders • Can balance long-term strategic thinking with moving quickly and testing your hypotheses • Are curious about how information discovery is changing and have strong opinions on where it’s heading • Everyone is welcome at Paddle • At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group. • Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. • Paddle Together - “None of us, is as smart as all of us” • Paddle Simply - “Simple can be harder than complex: you have to get your thinking clean to make it simple” • Paddle for others - “We can realise our wildest dreams, so long as we help enough other people to realise theirs”