Power Digital - CPG Marketing Account Director
Requirements
• 6+ years in CPG marketing, ideally with both DTC and retail brand experience • Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance • Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions • Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution • Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic • Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization • Track record of retaining and growing accounts • Has managed senior clients who have strong brand opinions and needs to be met with confidence • Key Performance Indicators (KPIs) • Expansion to Churn Ratio (ETCR) • Net MRR across portfolio • Client NPS (8+ avg) • Monthly Service Expansion pipeline generation • Power Circuit Certification (annual) • Most Important Things (MITs) • Team Coaching and Development • Marketing Strategy, Development and Execution • Client Retention and Client Revenue Growth
Responsibilities
• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact • Own the senior client relationship • QBRs should drive decisions, not report history • Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation • Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy • Manage retention and expansion; lead renewals; grow MRR in your portfolio • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs • Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews • Coach analysts and specialists; give specific, timely feedback
Benefits
• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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