Simpplr - Paid Media, Senior Manager

Remote - USA1w ago

Requirements

• What makes you a great fit for the team: • Experience: 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn • Multi-Channel Strategy: Experience setting strategy across search, paid social, display and ABM together, and reallocating spend between channels based on ROI, CAC and pipeline contribution • Global Market Experience: Proven experience running paid campaigns that target US/North American Enterprise buyers. • ROI-Focused Mindset: Proven track record of driving pipeline, sales meetings, and customer generation, going beyond just lead generation. • Budget & Financial Acumen: Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC. • Tools Expertise: Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC). Marketo a plus. • Analytical Skills: Advanced skills in Excel and Google sheets, including financial modeling for budgets, forecasts and ROI. • Communication: Able to present digital performance and investment recommendations to Sales, Finance and Marketing leadership. Comfortable working with US-based teams, with regular overlap into US hours. • Education: Bachelor's degree, MBA a plus • We’d especially like to hear from you if: • You have experience driving Enterprise pipeline and leading SEM programs at scale.

Responsibilities

• Own paid media performance from strategy through pipeline: Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other channels as appropriate. Own everything from audience and keyword strategy to budgets, bidding, creative, and landing page performance—with success measured by qualified pipeline and revenue, not clicks or impressions. • Own paid media performance from strategy through pipeline: • Continuously improve conversion and efficiency: Identify opportunities across the full paid journey—from search query or ad impression through landing page and conversion. Optimize spend toward the audiences, campaigns, and messages that generate the highest-quality opportunities. • Continuously improve conversion and efficiency: • Build a disciplined experimentation program: Develop and manage a testing roadmap across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages. Turn results into actionable learnings and systematically scale what works. • Build a disciplined experimentation program: • Connect marketing investment to business outcomes: Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce. Go beyond reporting results to explain what’s driving performance, where we should invest more or less, and what actions we should take next. • Connect marketing investment to business outcomes: • Partner across Marketing and Sales: Work closely with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with our ICP, priority accounts, campaigns, product launches, and pipeline goals. • Partner across Marketing and Sales: • Stay ahead of a changing paid media landscape: Bring new ideas, channels, tools, and approaches to the team, including how AI and automation can improve targeting, creative development, optimization, and overall campaign performance. • Stay ahead of a changing paid media landscape:

Benefits

• Simpplr provides a competitive compensation package along with full health, vision and dental benefits. We believe in work-life integration and offer a flexible work environment. These benefits, coupled with an amazing team of individuals who believe in our mission and value openness, collaboration and teamwork, make Simpplr an incredible place to work. • Your Voice, Unfiltered: • We value the real you. To ensure a fair and authentic experience for everyone, we ask that you do not use AI tools (such as real-time answer generators, transcription apps, or note-taking bots) during your interview • Our process is designed to hear your unique story, thought process, and lived experience in real-time. Use of unauthorized AI tools may result in disqualification, as we want to ensure every candidate is evaluated on their own individual merits. We’re excited to meet the person behind the resume! • If you need assistive technology or AI tools for accessibility (e.g., live captioning), please notify your recruiter in advance. We are committed to providing an inclusive interview experience. • Simpplr’s Hub-Hybrid-Remote Model: • At Simpplr we believe that when work is good, life is better and that belief guides all we do. Including how we approach our flexible work model. Simpplr operates with a Hub-Hybrid-Remote model. This model is role-based with exceptions and provides employees with the flexibility that many have told us they want. • Hub - 100% work from Simpplr office. Role requires Simpplifier to be in the office full-time. • Hub - • 100% work from Simpplr office. • Hybrid - Hybrid work from home and office. Role dictates the ability to work from home, plus benefit from in-person collaboration on a regular basis. • Hybrid - • Hybrid work from home and office. • Remote - 100% remote. Role can be done anywhere within your country of hire, as long as the requirements of the role are met. • Remote - 100% remote.