Solink - Senior Manager, Content & Brand

• Category & Brand Narrative • Define and maintain Solink's category narrative and brand point of view, in partnership with Product Marketing and executive stakeholders. • Commission or produce original research and data-driven thought leadership (e.g., industry benchmark reports, trend studies) that positions Solink as the category authority. • Content Strategy & Editorial Calendar • Set the quality bar and editorial standards across the content program. • Speaker & Influencer Program • Run the trade-focused speaker and influencer program end-to-end: prospecting and vetting speakers/influencers, securing speaking slots and partnerships, briefing spokespeople, and measuring reach and pipeline impact. • Manage Solink executives, customers, and external partners/analysts as speakers, panelists, and content collaborators at relevant trade events. • Sales & Marketing Enablement • Partner with Sales and Demand Gen to turn thought-leadership content into enablement assets — battlecards, social proof points, webinar content, and campaign copy. • Convert content into usable assets (talk tracks, one-pagers, social content, sales decks) that reps and campaigns can deploy directly. • Team & Vendor Management • Manage a content team and/or a network of freelance writers, designers, and agencies. • Manage budget for content production, speaker fees/sponsorships, and influencer partnerships. • Measurement & Reporting • Own content performance measurement (engagement, share of voice, pipeline influence) and report against goals to marketing leadership. • Lead large-scale projects and initiatives that have an impact on the organization, while keeping Solink's strategy and goals top of mind. • Operate with very little supervision and a high level of autonomy. • Lend a strong voice in developing the strategic goals of Marketing and the broader organization. • Drive, manage, and make decisions on overall content and brand prioritization and execution within the agreed strategy. • Develop and mentor your team members (and manage freelancers/agencies) to achieve team and career goals. • Manage the work of leads and/or senior contributors across multiple stakeholders — Sales, Demand Gen, Product Marketing, and executive spokespeople. • Identify goals and scope the team's work, and hold the team accountable for its output. • Proactively resolve cross-team dependencies and conflicts, and champion adoption of new content and brand processes. • What success looks like: • Content & Brand is recognized as a strategic partner to Sales and Demand Gen, not an on-demand content shop. • The narrative, editorial calendar (e.g., blogs, assets), and speaker/influencer program you build operate on a predictable cadence and outlast any single campaign. • Your team — direct reports, freelancers, and agencies — is developing toward the next level, with clear ownership and accountability. • Key Outcomes: • Key Outcomes: • A published, cross-functionally adopted category narrative and messaging framework. • A running content engine (editorial calendar, production pipeline) shipping on a consistent cadence. • A launched speaker & influencer program with a defined roster and a first cohort of secured placements. • Documented lift in share of voice/category association and in Sales-reported use of content assets in deals. • Nice-to-Have: • Nice-to-Have: • Experience in physical security, loss prevention, retail operations, or another category with a strong operations/data angle. • Experience commissioning or producing original research/data studies as thought-leadership content. • Familiarity with content and social analytics tooling, and comfort reporting content performance in business terms (pipeline, share of voice) rather than vanity metrics.