grvt - Senior Marketing Executive
Requirements
• You'll work across growth initiatives, campaign planning, content creation, video, and product marketing — helping Grvt turn complex products into compelling stories that people understand, remember, and want to act on. • This role is for someone who can think creatively, execute hands-on, and connect marketing activities to measurable results. • Experience in digital marketing, growth marketing, content marketing, campaign management, or a related role. • Strong content instincts and the ability to develop engaging marketing ideas across different formats and channels. • Experience coordinating or executing marketing campaigns from planning through delivery. • Familiarity with short-form video, social media content, creative production, or video editing workflows. • Comfortable using performance data to evaluate campaigns and improve results. • Strong written and verbal communication skills, with the ability to simplify complex ideas. • Able to work independently, manage multiple priorities, and move quickly in a fast-paced environment. • An understanding of Web3, crypto, financial markets, or trading products is a plus. • Experience using AI-powered tools for content development, creative production, or marketing workflows is an advantage.
Responsibilities
• 1. GROWTH & CAMPAIGN EXECUTION • Plan and execute marketing campaigns to support product launches, feature releases, user acquisition, activation, and retention. • Translate marketing objectives into actionable campaign ideas, messaging, and channel plans. • Coordinate campaign execution across social media, website, email, community, and other relevant channels. • Monitor campaign performance and identify opportunities to improve reach, engagement, conversion, and overall ROI. • 2. CONTENT & CREATIVE DEVELOPMENT • Develop engaging content ideas and marketing materials that communicate Grvt's products, features, and value proposition. • Create and adapt content across formats, including social posts, short-form videos, product explainers, promotional creatives, and campaign assets. • Work closely with designers, video editors, and other stakeholders to bring creative ideas to life. • Stay on top of Web3 trends, industry narratives, competitor activities, and social culture to identify relevant content opportunities. • 3. VIDEO & SOCIAL MEDIA MARKETING • Develop concepts and briefs for short-form videos, product demos, campaign videos, and other visual content. • Support video production from ideation and scripting through to editing and distribution, with hands-on execution where needed. • Identify effective content formats, hooks, and storytelling approaches to improve audience engagement and reach. • Help build a consistent and recognisable presence for Grvt across key social and digital channels. • 4. PRODUCT MARKETING & CROSS-FUNCTIONAL COLLABORATION • Work with Product Marketing, BD, Design, and Growth teams to translate product updates and business priorities into effective marketing initiatives. • Simplify complex trading and Web3 concepts into clear, compelling messages for different audiences. • Support go-to-market activities for new products, features, partnerships, and market initiatives. • Gather feedback and performance insights to continuously refine campaign messaging and content direction. • 5. PERFORMANCE TRACKING & OPTIMISATION • Track key marketing metrics, including reach, engagement, CTR, conversion, user acquisition, and campaign ROI. • Analyse results to understand what works, what doesn't, and how future campaigns can perform better. • Experiment with new content formats, distribution channels, and growth tactics. • Share campaign learnings and contribute to a repeatable, data-informed marketing process. • WHAT SUCCESS LOOKS LIKE • Marketing campaigns are delivered effectively and contribute to measurable business objectives. • Content and video initiatives consistently improve audience engagement, brand awareness, and product understanding. • New creative approaches and growth experiments help Grvt reach and convert relevant audiences. • Product launches and marketing initiatives are supported by clear, compelling messaging across channels. • Marketing execution becomes faster, more consistent, and increasingly informed by performance data.
Benefits
• Grvt is building in a competitive Web3 trading landscape where simply being visible isn't enough. We need marketing that stands out, communicates our value clearly, and converts attention into product adoption and trading activity. • As we expand our global presence, we want to move beyond generic marketing playbooks and create campaigns and content that resonate with our audiences across different markets and channels. • You'll play an important role in bringing our marketing strategy to life — from developing campaign ideas and producing engaging content to testing new growth initiatives and improving performance based on results.
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