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Jobs/Product Marketing Jobs/Sword Health - Head of Product, New Initiative

Sword Health - Head of Product, New Initiative

swordhealthRemote - PT (Pacific)+ EquityYesterday
RemoteDirectorNADigital HealthArtificial IntelligenceDirector of ProductChief of StaffHead of PeopleProduct MarketingB2CB2B2CGo-to-market Strategy

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Requirements

  • 6-8 years of product management experience, with at least 3 years focused on AI products or consumer-facing digital health products.
  • Proven track record launching 0-to-1 products and scaling them to significant user bases (one-to-100).
  • Deep experience with AI-first product development, including working with LLMs, designing agentic experiences, and building evaluation frameworks.
  • Strong product sense for consumer experiences, particularly in products requiring sustained engagement over 4-12 month time horizons.
  • Experience in B2C or consumer tech companies, with demonstrated expertise in growth, activation, and retention strategies.
  • Nuanced understanding of different AI models, their capabilities and limitations, and how to maximize value from them in production.
  • Comfort with ambiguity and ability to make decisions quickly with incomplete information.
  • Excellent communication skills with ability to influence cross-functional teams and present to executive audiences.
  • ## What we would love to see:
  • Experience at high-growth startups where you've navigated rapid scaling and shifting priorities.
  • Track record of leveraging AI tools (coding assistants, generative AI for research, automated testing) to accelerate product development timelines.
  • Technical background or strong ability to collaborate deeply with engineering teams on AI implementation details.
  • Experience designing products for both direct consumer and enterprise/B2B2C distribution models.

Responsibilities

  • Product Strategy & Execution
  • Own the product roadmap from pre-launch through scale, balancing zero-to-one innovation with one-to-100 optimization.
  • Define and prioritize features that drive member engagement, retention, and clinical outcomes across 4-12 month care journeys.
  • Establish clear product metrics, success criteria, and feedback loops to rapidly iterate and improve the member experience.
  • Partner with clinical, regulatory, and compliance teams to ensure product decisions meet healthcare standards while maintaining innovation velocity.AI Product Leadership
  • Design AI-first product experiences that leverage agentic capabilities, conversational interfaces, and personalized recommendations to deliver exceptional consumer value.
  • Develop and implement evaluation frameworks (evals) to measure AI model performance, accuracy, safety, and member satisfaction.
  • Maintain deep understanding of available AI models (LLMs, fine-tuning approaches) and make strategic decisions about which models to use for which use cases.
  • Collaborate with clinical, ML engineering and applied AI teams to ensure safety and quality and optimize model performance, latency, cost, and reliability in production.
  • Leverage AI tools throughout the product development lifecycle to accelerate research, prototyping, testing, and go-to-market preparation.
  • Stay current on AI capabilities and emerging techniques, continuously evaluating how new developments can enhance the member experience.Growth
  • Build and execute strategies to drive member activation, and long-term retention in both B2C and B2B2C contexts.
  • Design onboarding experiences, engagement loops, and re-engagement strategies optimized for sustained behavior change.
  • Analyze member behavior, drop-off points, and engagement patterns to identify opportunities for product improvement.
  • Partner with growth, marketing, and commercial teams to align product experience with go-to-market strategy.
  • Develop hypotheses and run experiments to continuously improve conversion, engagement, and retention metrics.Cross-Functional Leadership & Communication
  • Serve as the product voice in executive discussions, client presentations, and sales cycles.
  • Translate complex AI product concepts into compelling narratives for non-technical stakeholders, including clinical teams, executives, and clients.
  • Collaborate with engineering, design, data science, clinical operations, and commercial teams to align on priorities and drive execution.
  • Build strong relationships with key stakeholders across the organization to ensure the product has the support and resources needed to succeed.

Benefits

  • Comprehensive health, dental and vision insurance*
  • Equity shares*
  • Discretionary PTO plan*
  • Parental leave*
  • Flexible working hours
  • Remote-first company
  • Paid company holidays
  • Free digital therapist for you and your family
  • Eligibility: Full-time employees regularly working 25+ hours per week
  • Health, dental and vision insurance
  • Meal allowance
  • Equity shares
  • Remote work allowance
  • Work from home
  • Discretionary vacation
  • Snacks and beverages
  • English class
  • US Applicants Only: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.
  • Please note that this position does not offer relocation assistance. If in Portugal, candidates must possess a valid EU visa and be based in Portugal.
  • Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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