DEPT® - Associate Director, SEO Content - Media - US Remote - Contractor
Requirements
• A minimum of 7 years of relevant experience in content strategy, SEO, digital content, editorial strategy, or a related discipline • Experience leading complex content programs across multiple medium to large client accounts, preferably within an agency environment • Demonstrated expertise in developing content strategies that connect search demand, audience needs, brand positioning, and business objectives • Strong knowledge of SEO fundamentals, including search intent, keyword research, content architecture, internal linking, on-page optimization, and organic performance analysis • A working understanding of GEO, generative search platforms, AI citations, prompt tracking, answer visibility, and how these areas connect to broader content strategy • Experience managing, mentoring, or developing content strategists, writers, and editors • Strong executive communication skills, with the ability to make complex concepts clear, relevant, and actionable for senior stakeholders • Proven ability to assess account performance, identify strategic risks and opportunities, and guide teams toward the appropriate response • Strong editorial judgment and the ability to evaluate content for quality, usefulness, accuracy, search intent, brand alignment, and strategic value • Experience collaborating with cross-functional teams, including SEO, analytics, account management, project management, design, development, and digital PR • Commercial awareness and experience identifying account growth opportunities, contributing to scopes, or supporting new-business development • Strong organizational and prioritization skills, with the ability to oversee multiple accounts and workstreams while maintaining attention to quality • Comfort working through ambiguity and developing practical approaches in areas where platforms, tools, and measurement standards continue to evolve • Curiosity, adaptability, and a desire to challenge established thinking while remaining focused on client and audience needs.
Responsibilities
• Strategic Account Leadership: Lead SEO and GEO content strategy across a portfolio of medium to large accounts, connecting client objectives, audience needs, competitive opportunities, and performance data to clear priorities and measurable outcomes. • Strategic Account Leadership: • SEO & GEO Strategy: Use keyword and prompt research, citation analysis, audience insights, and competitive findings to strengthen brand visibility and authority across traditional and generative search. • SEO & GEO Strategy: • Content Production and Editorial Leadership: Develop strategies, roadmaps, briefs, outlines, and recommendations, while writing, editing, and optimizing content as needed. Guide work from ideation through final QA, maintaining high standards for accuracy, clarity, brand alignment, user experience, and SEO/GEO performance. • Content Production and Editorial Leadership: • AI-Assisted Content Development: Apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight of factual accuracy, source quality, originality, brand voice, and subject-matter expertise. • AI-Assisted Content Development: • Team and Capability Development: Manage and mentor Content Strategists while improving the frameworks, workflows, templates, and editorial standards that support high-quality content production at scale. • Team and Capability Development: • Integrated Collaboration: Partner with technical SEO, analytics, design, development, digital PR, paid media, project management, and account teams to deliver connected strategies and address complex client needs. • Integrated Collaboration: • Account and Business Growth: Identify opportunities to expand existing accounts and contribute to pitches, proposals, scopes, staffing plans, and capabilities presentations. Stay current on changes in search, AI platforms, content discovery, and audience behavior, translating developments into practical recommendations for clients and internal teams. • Account and Business Growth:
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • This project is for 30 hours weekly. The hourly range for this project is $65- $85 USD. • WE SUPPORT YOU BEING YOU:
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