Power Digital - Senior ABM Strategist

• Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy. • Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications. • Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows. • Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations. • Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable. • Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs. • Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data. • Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance. • Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans. • Develop sales enablement recommendations, messaging themes, account plays, and buying committee insights to support GTM execution. • Lead client-facing strategy conversations, including discovery calls, deliverable presentations, prioritization discussions, and performance readouts. • Simplify complex B2B strategy, data, and tooling concepts into clear recommendations and next steps for clients and internal teams. • Complete new business appraisals and support sales opportunities where B2B, ABM, 6sense, Clay, ICP, TAL, or GTM expertise is needed. • Create repeatable internal processes for TAL builds, enrichment workflows, account scoring, 6sense audience logic, and ABM activation planning. • Leverage AI technologies, the Nova ecosystem, and Power Digital workflows to improve research, strategy development, QA, execution, and reporting. • Key Performance Indicators (KPIs) • Client Ownership: Independently own strategic workstreams across priority B2B clients within the first 60 to 90 days. • Strategic Delivery Quality: Deliver client-ready ICP, persona, TAL, ABM, and GTM strategy outputs with minimal rework. • Tool Proficiency: Demonstrate hands-on ability to build, QA, and advise on 6sense segment logic and Clay workflows within the first 60 days • Revenue Impact: Support client retention, expansion, and new B2B strategy opportunities through high-quality delivery and strategic partnership. • Client Retention Rate: 90% • Support on 8-12 accounts • Team Retention (of DRs if applicable): 90% • Most Important Things (MITs) • Own complex B2B strategy and ABM workstreams with confidence and autonomy. • Translate messy client inputs into clear, activation-ready GTM recommendations. • Bring hands-on 6sense, Clay, and B2B data strategy experience to improve delivery quality and speed. • Serve as a trusted client-facing strategist who can operate across both big-picture strategy and tactical execution.