Verkada - Senior Digital Growth Manager, JAPAC
Requirements
• Foundational Experience: 8+ years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative — not just execution support • Tier 1 Backgrounds: Strong preference experience at a B2B SaaS company, early-stage startup GTM ownership • Tier 1 Backgrounds: • Strategic Operator Toolkit: You can interview a sales rep, distill the insight, write the brief, run the campaign, and report on the outcome — and you'd rather do all five than specialize in just one • Strategic Operator Toolkit: • Technical Mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Deep expertise across various paid digital acquisition channels is a requirement, but that doesn’t tarnish your desire to learn, explore, and constantly improve. • Technical Mindset: • Quantitative Fluency: You have a "math-first" brain. You're comfortable with data analysis, building simple models in Excel, and reading performance dashboards without prompting. Ready to prove these skills in a technical assessment • Quantitative Fluency: • Elite Communication: Strong written communicator — you can write a campaign brief, a landing page headline, and an internal update with equal clarity. Excellent interpersonal skills with the ability to manage relationships across Product Marketing, Creative, Sales, and Marketing Ops • Elite Communication: • Organizational Mastery: Ability to manage multiple workstreams simultaneously with attention to detail. You're the type of person who stays vigilant for signs of mistakes or misfires and quickly acts on it • Organizational Mastery: • Coachability & Drive: Self-starter who thrives in a fast-paced environment and is eager to learn from high-level mentors. Has a point of view and isn't afraid to share it • Coachability & Drive:
Responsibilities
• Campaign Strategy & Execution: Own digital campaigns end-to-end — from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it. • Campaign Strategy & Execution: • Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals across JAPAC.' • Cross-Functional Insight Gathering: • Full-Funnel Ownership: Build and run programs across the funnel — top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it. • Full-Funnel Ownership: • Channel Execution & Expansion: Hands-on management of paid Search, LinkedIn, and Meta — with a mandate to go further. JAPAC is a multi-market, multi-platform region, and you'll be expected to evaluate, test, and scale channels we're not yet present in, for example Reddit, Naver, Kakao, LINE, and beyond. You know what good looks like on the established channels, and you're energised by the blank slate on the rest. • Channel Execution & Expansion: • Creative Collaboration: Partner with our creative team to brief new assets and provide thoughtful, audience-grounded feedback on messaging hooks and visual execution. You understand that creative is a performance lever, not just a production step. • Creative Collaboration:
Benefits
• Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to: • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 66% covered • Medical, optical, dental, and hospital coverage • Paid parental leave policy & fertility benefits • Life and Disability coverage • Time off to relax and recharge through our paid holidays, firmwide extended holidays, accrued vacation days, and personal sick time • Professional development stipend • Wellness/fitness benefits • Healthy meals provided daily • Commuter benefits
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