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sparta-commodities - Head of Growth Marketing

London2d ago

In Office Director EMEA Growth Marketing Manager Growth Lead SEO Reporting

Responsibilities

• Scale the demand-creation engine that's already working (analyst commentary, PR, webinars, the Market Outlook) and build a website and programs that turn our community into signal. • Build the process to catch in-market demand the moment it appears, running paid, retargeting, SEO/AEO and lifecycle programmes. • Own the signal-based pipeline architecture, unifying first-, second- and third-party signals into one HubSpot record. • Fix and own the martech stack (HubSpot, Clay, ZoomInfo, Lemlist, event tooling) and cut what overlaps. • Replace vanity metrics with honest reporting: real conversion rates, real source of pipeline, numbers the business can actually plan against. • Build the marketing-to-sales handover that works: shared lead definitions, SLAs, and an account-based motion inside our existing accounts.

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