preply - Head of Marketing Expansion
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Requirements
• Senior marketing leadership experience: Significant experience in marketing with meaningful time in senior leadership roles; proven track record of building and scaling marketing functions in high-growth, international environments. • Strategic depth with executional credibility: Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization. • Expansion and go-to-market expertise: Deep experience launching into new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback. • Analytical rigor: Highly comfortable with data, opportunity sizing, and performance frameworks; able to build the business case for marketing investment and measure impact with precision. • Executive communication and stakeholder influence: Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies on a shared direction. • Brand and positioning acumen: Strong understanding of how brand positioning drives business outcomes, with experience navigating repositioning or brand extension in competitive markets. • People leadership and team building: Demonstrated success hiring, developing, and retaining senior marketing talent; experience building high-performing teams in dynamic, ambiguous environments. • Structured thinking in ambiguous contexts: Comfortable operating in early-stage, mission-building environments where the path is not yet fully defined, able to bring clarity and prioritization when it matters most.
Responsibilities
• Define and own the marketing vision for Preply's Expansion mission: Set the strategic direction for how we market new verticals and new audience segments at scale, ensuring marketing is a key driver of mission success from day one. • Shape go-to-market strategy for new categories and audiences: Lead the development of positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas, translating business ambition into executable marketing plans. • Drive brand positioning as a strategic enabler: Partner closely with Brand and Product Marketing to evolve how Preply is perceived beyond language learning, ensuring positioning decisions are grounded in customer insight and validated before full-scale deployment. • Set the performance framework for Expansion marketing: Define KPIs across the funnel (awareness, acquisition, activation, retention) for new segments and categories; own the reporting cadence and hold the team accountable to results. • Lead cross-functional alignment at a senior level: Act as the primary marketing voice in cross-functional forums, ensuring expansion marketing is integrated into broader business planning from validation through launch. • Own the playbook for scalable expansion: Develop repeatable go-to-market frameworks that can be adapted across subjects, geographies, and personas, balancing speed of experimentation with the rigor needed to scale confidently.
Benefits
• Open, collaborative, dynamic and diverse culture. • Generous monthly allowance for lessons on Preply.com http://Preply.com . • Learning & Development budget, including time off for your self-development. • Competitive financial package with equity, and leave allowance. • Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching. • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. • Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. • DIVERSITY, EQUITY, AND INCLUSION
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