lemfi - Head of Performance Marketing

• 8+ years in digital, paid performance, or growth marketing; fintech, mobile consumer apps, remittance, or high-growth consumer SaaS strongly preferred. • Proven track record running large monthly paid media budgets across Meta, Google, and TikTok with a consistent record of hitting CPA and payback targets at scale. • Some prior management experience required. This doesn't need to be extensive, but candidates should have experience leading, mentoring, or managing at least a small team. • Multi-market campaign experience across different geographies, regulatory environments, and cultural contexts; familiarity with diaspora demographics is a significant advantage. • This is a highly technical performance marketing role: deep fluency in causal attribution, geo-lift testing, holdout experiments, and Marketing Mix Modeling (you run on proof, not last-click assumptions), plus hands-on comfort with tracking setups, pixels, conversion APIs, attribution models, reporting dashboards, experimentation frameworks, and performance analysis at a granular level. • Strong product-led instincts: you understand the full funnel from ad click through KYC to first active transaction, and you know how to close gaps in it. • AI Builder: you already use AI tools (Claude, custom GPTs, automation platforms) to eliminate manual work and amplify team output; this isn't aspirational for you, it's how you operate. • Experience with DOOH or programmatic community-saturation campaigns in high-density immigrant markets. • Hands-on familiarity with corridor-based or market-tiering growth frameworks in a remittance or cross-border payments context. • Exposure to regulated fintech environments where Compliance is a real constraint on creative and targeting strategy.