teya - Head of Performance Marketing

• Paid media leadership • Own the paid media engine across Meta, TikTok, Google and other paid platforms — pacing, channel mix, CPA accountability, daily kill discipline across 9 markets. • Apply tiered allocation rules across our market portfolio (scale spend in top markets, test spend in tier 1 markets, maintain spend in satellites). Use agents to enforce them; override with judgement when the data demands. • Make the call on scaling, killing, sequencing across markets. Agents flag; you decide. • Manage platform and agency relationships, ensuring sharp briefs and clear performance bars. • Hyperlocal flights • Run the paid media inside our hyperlocal engine alongside the VP — seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation. • Layer the media mix per city: DOOH + programmatic display as the control layer; local radio, print press, guerrilla activation, YouTube brand or billboards depending on market. • Pair with field/inside sales on saturation density — paired media + sales density is how SMB CAC is broken at scale. • Lead qualification & sales connection • Own the lead-qualification engine: every inbound lead scored against the ICP, qualified routed to sales, unqualified routed to nurture. This is the integration that connects our marketing motion to our sales motion. • Partner with Sales on capacity, handoffs, in-country pacing. Sales-marketing alignment lives in your pod. • Measurement & incrementality • Use the org's attribution & incrementality stack as the source of truth on what's actually driving growth. Stop spending on what isn't. • Bring incrementality discipline to channel mix decisions — geo-lift, hold-out testing, MMM reads. The Monthly Growth Council reads your reallocation recommendations. • Own the digital-side input into the payback discipline that gates every investment. • How you work — AI-first • At Teya, we operate as an AI-first growth organisation: humans set strategy, judgement and merchant relationships; AI agents handle volume, signal, drafts and orchestration. We're not hiring people who use AI to do the same things faster — we're hiring people who restructure how the work gets done. • What this means for your application • Bring your stack. We expect candidates to come with their own AI agent setup — the workflows, prompts, custom GPTs, Claude projects, MCP integrations or n8n flows you've built to multiply your own output. Show us how you've replaced manual toil with leverage. • Build, don't just use. We hire people who can spec an agent, brief it, test it and ship it — not people who wait for someone else to build the tool. You don't have to be technical, but you have to be agentic. • AI portfolio in the interview. Be ready to walk us through 2–3 specific examples where AI multiplied your work — what you built, what it replaced, what you learned, and how you'd port that into Teya's stack. • You'll likely have • 8+ years in digital / paid performance / growth marketing, ideally in fintech, SaaS, technology or digitally sophisticated, product-led businesses. Payments / merchant services / SME-focus a strong plus. • Proven success running paid media at scale — you've owned a sizeable monthly media budget across Meta, TikTok, Google and other paid platforms, and made CPA / payback land. You can walk us through specific kills and scales. • Built the marketing↔sales bridge before — lead scoring, qualification, hand-off rituals, capacity coordination. Sales-marketing alignment isn't theoretical to you. • Multi-market experience — running paid across multiple European markets with different cultural contexts, regulations and platform realities. • Incrementality-fluent — geo-lift, MMM, hold-out testing, causal attribution. You don't confuse last-click data with what drives growth. • Strong leader and operator — define vision and run weekly performance reviews with the same fluency. • Agentic by default — you already use AI agents in your own paid workflow (bid management, creative testing, audience generation, reporting). • Central London, 4 days/week — close collaboration with the VP, Creative, Marketing Engineers and Sales teams.