iwoca.co.uk - Growth Marketing Manager

• AI-native: you use AI tools daily to solve real problems - automating workflows, processing data, building things; not just prompting for copy. • High initiative: you see a manual process and instinctively ask "why isn't this automated?" You act before being asked. • Strong critical thinking: you can interrogate data, challenge assumptions, and push back on conclusions that don't add up. • Intellectually curious: excited by unfamiliar domains. You'll need to learn Mail operations, causal modelling, credit card mechanics, and emerging search formats - fast. • Data-fluent: a data driven mindset with the ability to interpret complex data, interpreting model outputs and translate it into actionable recommendations. • Commercially minded: you understand CAC, CLTV, ROI, incrementality - and can translate numbers into business decisions. • Clear communicator: you will work across data science, engineering, agencies, and senior leadership. • Organised: you can manage concurrent monthly cadences across multiple channels. • PREFERRED (NOT ESSENTIAL): • Experience working with predictive/ML models commercially. • We are setting an exceptionally high bar for this hire. We're looking for mechanical sympathy with the systems you'll work in, very strong critical thinking, and genuine intellectual curiosity. Channel expertise is secondary - we'll teach you the domain. What we can't teach is how you think. • At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. • We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. • We put a lot of effort into making iwoca a great place to work: • Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. • Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.