Robinhood - Senior Growth Engagement Manager, International
Requirements
• Bachelor's degree from an accredited college or university. • 7+ years of experience in lifecycle marketing, growth engagement marketing, or marketing automation, ideally in consumer financial services or another regulated, data-driven consumer environment. • Hands-on experience building segmentation, personalisation, and automated journeys using lifecycle marketing / marketing automation tooling (tool-agnostic; comfort ramping on new internal tools is key). • Strong experimentation and measurement discipline, including hypothesis development, test design (e.g. A/B testing methodologies), and translating results into iteration. • Analytical fluency across tools such as Excel, relational databases, and dashboards/reporting. • Experience developing marketing strategy — opportunity assessment, customer segmentation, message testing — across multiple markets, including localisation workflows and market-by-market rollout constraints. • Demonstrated ability to lead cross-functionally through influence at a senior level, aligning partners across product marketing, product, creative, and legal/compliance. • A track record of meeting engagement KPIs with the curiosity, drive, and creativity to execute and iterate in a setting with shifting product requirements; excellent communication skills, with the ability to translate complex concepts into clear, compliant customer messaging.
Responsibilities
• Own lifecycle strategy for international consumer engagement: identify, size, and prioritise opportunities across onboarding, activation, engagement, retention, and reactivation. • Collaborate with product, product marketing, design, data science, and creative partners to build personalised, compelling customer journeys. • Define and execute contact strategy through automated and triggered journeys across key channels (e.g. email, push, in-app surfaces where available), coordinating localisation and approvals across markets as needed. • Use segmentation and performance analysis to generate data-driven hypotheses; design and implement A/B tests, applying statistical fundamentals (e.g. sample size, significance) to evaluate results. • Drive the creative development and iteration pipeline, partnering with creative and channel teams to apply experimentation insights and continuously improve execution quality. • Establish performance reporting to track campaign effectiveness over time and inform prioritisation and roadmap planning. • Partner with data science and analytics to define success metrics, validate audience logic, and improve tracking/instrumentation where needed. • Maintain operational rigour (e.g. QA, governance, documentation, and messaging guardrails) to support scalable, compliant communications.
Benefits
• Challenging, high-impact work to grow your career. • Performance driven compensation with multipliers for outsized impact, bonus programs, and equity ownership. • Top tier benefits to fuel your work, including supplemental health insurance, ancillary insurance, and mental health support programs. • Lifestyle wallet - a highly flexible employer-paid benefits spending account expenses beyond traditional benefits such as wellness, childcare, learning, and more. • Time off to recharge including company holidays, paid time off, sick time, paid volunteer time off, parental leave, and more! • Exceptional office experience with catered meals, events, and comfortable workspaces. • Monthly commuter stipend to help offset in-office commuting costs. • Click here to learn more about our Total Rewards, which vary by region and entity. • If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application. • Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
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