Wellhub - Growth Marketing Analyst - CRM & Automation (B2B)
Requirements
• A marketing professional with experience in CRM, lifecycle marketing, growth marketing, or marketing automation within B2B environments. • Deep hands-on experience with RD Station (mandatory). Knowledge of Pipedrive is a strong plus. • Proven experience designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, performance optimization, and demand generation initiatives. • Hands-on experience creating and managing landing pages, email templates, and other digital assets to support B2B campaigns. • Proven experience leading end-to-end webinar programs, including planning, stakeholder coordination, promotion, execution, and post-event analysis as part of a broader demand generation strategy. • Strong experience partnering with Commercial, Sales, and Product Marketing teams, translating business needs into scalable CRM initiatives. • Excellent project management, stakeholder management, and analytical skills, with experience building reports to drive continuous improvement. Solid Google Analytics experience is mandatory. • An exceptional communicator with strong email copywriting and design skills, with experience creating high-performing customer communications within established templates and brand guidelines. • Fluent in English and comfortable collaborating with global stakeholders (will work directly with the Italy market). • A self-starter who thrives in fast-paced environments, leverages AI tools to improve productivity and quality, and takes ownership from strategy through execution. • Curious about and experienced with AI tools (such as Claude, ChatGPT, or Gemini) — you go beyond basic usage and apply them critically and intentionally across all stages of your work, from strategic planning to copy refinement and results analysis. • We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in lifecycle marketing strategy and product or service positioning are mandatory requirements.
Benefits
• With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. • Our flexible benefits program allows you to customize some of the benefits, according to your needs! • WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you. • WELLHUB: • WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. • WELLZ: • HEALTHCARE: Health, dental, and life insurance. • HEALTHCARE: • FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office. • FLEXIBLE WORK: • FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. • FLEXIBLE SCHEDULE: • PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! • PAID TIME OFF: • PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. • PAID PARENTAL LEAVE: • CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. • CAREER GROWTH: • CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. • CULTURE: • And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn! • And to get a glimpse of life at Wellhub… Follow us on • Instagram • @lifeatwellhub • LinkedIn • Diversity, Equity, and Belonging at Wellhub • We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
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