Cosmos Labs - Performance and Growth Marketing Manager

• Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting. • Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization. • Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms. • Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns. • Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets. • Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes. • Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel. • Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time. • Work to solve hard technical problems at the cutting edge of blockchain research, alongside a world-class team. • Be empowered to make bold technical and strategic decisions, including in product development, software engineering, marketing, sales, and operations. • Play a critical role in building our culture, our engineering practices, the products we ship, and our customer relationships. • How we work • How we work • We value ambition and work ethic. This means initiative, self development, and adaptability are non-negotiable, even for the most experienced candidates. • ambition and work ethic. • We value thoughtful and contentious dialogue over siloed and unilateral decision-making. • thoughtful and contentious dialogue • We value acknowledging uncertainty and seeking support over unabated confidence and solo performances. • acknowledging uncertainty and seeking support • We’re obsessive about documenting everything, learning, and shipping as fast as possible with short feedback cycles. • documenting everything, learning, and shipping as fast as possible with short feedback cycles. • Cosmos Labs is committed to inclusion. • Cosmos Labs is committed to fostering a diverse and inclusive workplace and strongly encourages individuals from underrepresented backgrounds to apply. We believe the purpose of blockchain is to expand who has agency in society, which starts at home, by empowering people with diverse gender identities, ethnic backgrounds, and life experiences within our own organization. Cosmos Labs offers dedicated mentorship to support personal growth and a bright career in crypto.