smallpdf - Principal Data Analyst: Growth & Product
Requirements
• incrementality analysis • conversion funnel analysis • A/B experimentation • attribution tracking • You’re comfortable with ambiguity and incomplete data. You know that some of the most important business questions can’t be answered perfectly - but still need to be answered thoughtfully. • You can independently structure investigations and drive them from question → analysis → recommendation • You communicate clearly, challenge assumptions respectfully, and care more about understanding what actually drives growth than producing polished reporting. • Bonus points if you have experience with: • product analytics • SEO analytics • multi-touch attribution and/or MMM implementation • product-led growth (PLG) SaaS • subscription businesses • synthetic experiment design suited to messy real-world environments • Becoming part of our team means more than just taking a job - it’s joining a dynamic, collaborative environment where your voice matters, your growth is championed, and your work truly makes a difference. • Here, we don’t just talk about a growth mindset - we live it. You’ll thrive in a culture that balances professional ambition with personal well-being, where flexibility, creativity, and purpose come together. Whether you're shaping the future through groundbreaking projects or leveling up your skills, your journey here will be one of impact, innovation, and continuous learning. This reflects in our company values https://smallpdf.com/careers#:~:text=in%20the%20world.-,It%E2%80%99s%20in%20Our%20DNA,-At%20Smallpdf%2C%20our.
Responsibilities
• Own deep, high-impact investigations and analyses across Product and Marketing • Analyze the full acquisition → activation → conversion → retention funnel • Investigate questions around: • incrementality • attribution and cannibalization • monetization behavior • funnel leakage • growth efficiency • Partner closely with Marketing leaders and Product Managers leaders, providing insights for business-critical decisions • Proactively identify anomalies, behavioral patterns, and hidden growth opportunities • Translate complex analyses into clear takeaways and recommendations • Support experimentation by helping define success metrics, evaluating impact, and interpreting results - including in cases where clean control groups aren’t possible (e.g. SEO) • Contribute to improving metric clarity and analytical consistency across teams • Collaborate with Data Engineering and Data Science teams when deeper technical implementation is required
Benefits
• 🌍 You get to impact the way over 60 million people get work done every month. • 🚀 Push boundaries and dare to fail - that’s how we learn! • 💻 Enjoy the flexibility of a remote work environment, and meet your team occasionally to work together and strengthen the team bond. • 🏝️ 30 vacation days - yep, you read that right - that you can take whenever you need them. • 🧳 Need a long break? We offer sabbatical leave to employees who’ve been with us for over 2 years. • 👶 16 weeks parental leave - 100% of your salary - for all new parents • 🥧 Phantom stock Option plan (Conditions apply.) • 📚 A personal development budget of up to 2000CHF every year, plus days off for courses or training. • 🤓 Internal knowledge sharing and external coaching options during your working hours to boost both your hard and soft skills. • 👩💻 Hack days to challenge you and your team, plus build amazing things. • Please apply using the form below and upload your CV - in English, as it’s the standard working language at Smallpdf. A PDF format is preferred.
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