threataware - Growth Marketing Manager - Core
Requirements
• Ideally, 3 to 6 years in B2B growth or demand generation marketing, preferably in SaaS or a high-growth environment • A strong academic background • A record of rapid progression. You have consistently been trusted with more scope and responsibility • Genuinely hands-on. You build the campaigns, workflows and reports yourself • Fluency with HubSpot or a comparable platform, paid media and marketing attribution • Data-driven by instinct. You know what number you own, what is moving it and what you would test next • Passion for AI. You use it continuously to push the boundaries of what is possible in go-to-market, and you can show us specifically how it has changed the way you work • Ambition, high energy and comfort with ambiguity. Roles here evolve quickly and you see that as the point • Curiosity about cybersecurity. No prior cyber experience is required, but you will want to learn the domain deeply
Responsibilities
• GTM strategy: Own the demand generation engine: the strategy, channel mix and budget allocation that grow qualified pipeline across Europe and North America • Campaign planning: Design and execute data-driven, multi-channel campaigns across paid, email, content and events, including ABM programmes that engage full enterprise buying committees • Execution: Run paid media across a modern, evolving mix of social, search, content syndication, review platforms, sponsorships and intent-based channels, going where our buyers are rather than where the old playbook says • Marketing automation: Build and run the nurture, lifecycle, signal-generation and lead routing workflows in HubSpot • Lead management: Build and optimise conversion journeys across both sales-led and product-led motions, from first touch through to qualified pipeline • Test and learn: Run a disciplined experimentation programme across channels, creative, landing pages and audiences. Kill what does not work and scale what does • Innovation: Pioneer the use of AI across our go-to-market, from research and targeting to creative, personalisation, automation and analysis, constantly finding new ways to do more, faster, than teams many times our size • Attribution and reporting: track spend efficiency, cost per lead, conversion rates and pipeline influence, so that every decision is grounded in what the data says
Benefits
• ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. • Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace, giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market.
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