Power Digital - Marketing Account Director (Start-Ups)
Requirements
• 6+ years in marketing, with meaningful experience working with early-stage or scaling consumer brands • Has worked with founder-led businesses and understands the dynamic — decisions move fast, emotions run high, strategy and execution blur together • Comfortable building from scratch: no brand guidelines, no historical data, no benchmark — and still making good decisions • Understands crowdfunding-to-DTC transitions and what changes when a brand moves from Kickstarter momentum to sustainable acquisition • Strong prioritization instincts — knows which problems to solve first and which to defer • Comfortable with scrappy media mixes and knows how to get signal out of small budgets • Track record of retaining and growing accounts, including accounts that went through rough patches • Key Performance Indicators (KPIs) • Expansion to Churn Ratio (ETCR) • Net MRR across portfolio • Client NPS (8+ avg) • Monthly Service Expansion pipeline generation • Power Circuit Certification (annual) • Most Important Things (MITs) • Team Coaching and Development • Marketing Strategy, Development and Execution • Client Retention and Client Revenue Growth
Responsibilities
• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement; build a prioritized roadmap that accounts for what the client can actually execute with their current resources • Own the senior client relationship, which often means the founder directly; QBRs should feel like a board-ready business update, not a marketing recap • Help clients build measurement infrastructure from scratch when it doesn't exist, establish baselines before optimizing against them • Coordinate paid, SEO, content, email, and creative work around a focused account strategy; scope management is part of the job • Identify expansion opportunities that fit the client's stage, don't oversell services a brand isn't ready for • Manage retention and expansion; lead renewals; grow MRR • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk • Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs • Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews • Coach analysts and specialists; many will be working with startups for the first time
Benefits
• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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