Power Digital - Lifestyle Marketing Account Director
Requirements
• 6+ years in marketing for high-AOV consumer goods — agency or brand side • Understands the economics of considered purchases: longer CAC payback windows, higher LTV ceilings, and what that means for media investment decisions • Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic — and can make the case for it in a ROAS-obsessed client environment • Comfortable with measurement complexity: multi-touch attribution limitations, view-through attribution, and when to use MMM • Has experience with brands where creative quality and storytelling are a competitive differentiator • Track record of retaining and growing accounts • Has managed clients with long sales cycles and knows how to structure reporting around leading indicators, not just last-touch conversions • Key Performance Indicators (KPIs) • Expansion to Churn Ratio (ETCR) • Net MRR across portfolio • Client NPS (8.8+ avg) • Pulse completion (85%+) • Power Circuit Certification (annual) • Most Important Things (MITs) • Team Coaching and Development • Marketing Strategy, Development, and Execution • Client Retention and Client Revenue Growth
Responsibilities
• Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department • Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to purchase cycle length and consideration-stage channel performance • Own the senior client relationship; QBRs need to translate multi-touch attribution complexity into decisions an operator can act on • Build multi-threaded relationships so no single POC departure puts the account at risk • Consult on full-funnel strategy: how awareness, consideration, and conversion channels interact, and where the constraint actually is • Coordinate paid, SEO, content, email, and creative teams around a unified account strategy • Manage retention and expansion; lead renewals; grow MRR • Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk • Work in Iris and nova daily; flag issues before clients see them • Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews • Coach analysts and specialists; give direct feedback • Keep Pulse cadence at 100%
Benefits
• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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