spellbook.legal - GTM Systems Manager

• Own the architecture and day-to-day operation of the Sales and CS tech stack, with HubSpot as the system of record • Evaluate, implement, and integrate adjacent tools (Unify, Gong, Clay, and others) to create a cohesive, high-leverage revenue infrastructure • Lead system integrations and ensure clean, reliable data flows across the stack via native connectors, middleware, and API-based integrations • Make build, buy, or kill decisions on tools. Consolidate where possible, eliminate redundancy • Maintain a documented system architecture so the stack remains legible and scalable as the team grows • HubSpot Administration • Serve as the primary HubSpot admin: users, teams, permissions, properties, pipelines, and lifecycle stages • Build and maintain workflows, automations, and reporting that power day-to-day Sales and CS operations • Establish and enforce data governance: property naming conventions, picklist hygiene, deduplication, and record lifecycle policies • Business Process Design • Partner with Sales and CS leaders to document and continuously improve the core GTM business processes, including lead-to-opportunity, opportunity-to-close, customer onboarding, renewal, and expansion • Identify friction points in the revenue motion before they become bottlenecks. Propose and ship solutions • Build the operational foundation for new GTM motions (outbound plays, ABM programs, PLG signals, etc.) as the company evolves • AI & Automation • Identify opportunities to apply AI and automation to repetitive GTM workflows like enrichment, routing, follow-up, and reporting • Stay current with developments across the modern revenue stack and bring a point of view on where we should be investing • Enablement & Adoption • Partner with Enablement to ensure reps actually use the systems you build • Document workflows, build training materials, and run change management for new processes and tools • Measure adoption and iterate. A system no one uses is a system that doesn't exist • Act as the internal subject matter expert and escalation point for systems and process questions • 5+ years of experience in revenue operations, GTM systems, or sales operations in a B2B SaaS environment • Hands-on CRM expertise. You've architected a CRM from the ground up, not just used it. HubSpot experience and certifications are a plus. • Strong understanding of how CRM integrates across the modern revenue stack, from prospecting and enrichment through conversation intelligence and CS tooling • Proven ability to translate business requirements into scalable systems and process solutions • Comfortable in an ambiguous, fast-paced environment. We're growing quickly, and things change every day • Ability to manage multiple projects simultaneously, establishing new processes while streamlining existing ones • Strategic thinker who is also execution-oriented. Comfortable operating at altitude and in the weeds in the same week • Bias for action and strong opinions held loosely. You bring a point of view to every conversation • Excellent communication and stakeholder management skills. Comfortable working cross-functionally with Sales, CS, Marketing, and Finance • Strong documentation habits and attention to detail • Curiosity about AI tools and how they can streamline revenue workflows • Deep understanding of unit economics. You think like a business owner and can think in terms of CAC, LTV, payback, gross margins • Experience with consumption-based pricing models and GTM infrastructure that supports these models