Elastic - ABM Manager, Global Public Sector
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Requirements
• 5–6 years of proven experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role • Proven experience crafting and delivering successful ABM programs within Public Sector • Strong ability to partner with PubSec sales leaders and translate agency mission goals into targeted marketing strategies • Confident in driving multi-channel campaigns and executive-level engagement programs • Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo • Familiarity with government procurement processes, contract vehicles (GSA, SEWP, NASPO), and compliance requirements (FedRAMP) • Experience working with Public Sector sales teams at a high-growth B2B technology company • Knowledge of ABM platforms and Public Sector-specific intent data sources • ABM knowledge framework certification is a strong plus • Experience coordinating government executive briefings, agency roundtables, or Public Sector industry events • Experience crafting compelling content, including mission briefs, compliance guides, or agency-specific case studies • Deep familiarity with PubSec technology landscape — including Zero Trust, cloud modernization, AI/ML adoption in government, and cybersecurity frameworks such as NIST and CMMC • Existing relationships or experience working alongside government channel partners, systems integrators (e.g., Booz Allen, SAIC, Leidos), or resellers • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave
Responsibilities
• ABM Strategy & Execution • Design and implement 1:1 and 1:few ABM programs aligned to PubSec account clusters by agency type and buying group • Lead account-level planning sessions with PubSec sales and customer success teams to define agency priorities, mission outcomes, and campaign timelines • Personalize messaging and value propositions around critical use cases — cybersecurity, data analytics, AI/ML, and observability — across channels to influence government buying committees • Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, direct mail • Partner closely with global campaigns, PubSec regional & partner marketing, and product marketing to align ABM efforts with broader go-to-market plays. • Navigate procurement and compliance sensitivities unique to government audiences, ensuring all campaigns meet required standards • Campaign Management • Campaign Management • Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement • Build account-focused and event landing pages using our marketing stack, personalized to agency audiences and mission priorities while maintaining brand and compliance guidelines • Draft account specific messaging that resonates with government CIOs, CISOs, program managers, and IT decision-makers, positioning Elastic as a trusted partner in digital transformation and modernization • Develop paid media strategy for assigned PubSec accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and government-focused digital channels • Collaborate with creative, content, and external agencies — including PubSec-specialist firms — to deliver high-quality ABM assets and engagement experiences • Localize and adapt global plays to meet agency-specific, vertical, or account needs (e.g., Federal vs. SLED) while maintaining message consistency • Own campaign budgets, timelines, and execution • Measurement & Optimization • Define and monitor ABM critical metrics including account engagement, pipeline influence, velocity improvements, and return on investment within longer PubSec sales cycles • Build dashboards and provide regular performance reporting to team members and PubSec sales leadership • Use insights to continuously refine ABM programs for greater efficiency and scalability across the PubSec landscape • Support the evolution of PubSec ABM playbooks, strategy, and execution tactics • Event Execution & Logistics • Work closely with external agencies, design and video teams to ensure timely delivery of materials for PubSec ABM campaigns • Work with Industry & Content Marketing to ensure distribution of relevant materials — case studies featuring government or education customers, compliance datasheets, agency-specific collateral — to local sales teams • Work with the Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings at government-specific venues • Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation • Bring creative ideas to drive engagement and innovation within the unique constraints and opportunities of the PubSec market
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