ElasticElastic logo - ABM Regional Manager, AMER
Requirements
• 5–6 years of experience in B2B marketing, with at least 2 years in an ABM or strategic field marketing role • Experience crafting and delivering successful ABM programs targeting enterprise or commercial accounts • Experience marketing technical or hi-tech products to sophisticated buyers, including IT, engineering, and security personas • Strong ability to partner with sales leaders and translate technical value propositions into targeted marketing strategies • Confident in driving multi-channel campaigns and executive-level engagement programs • Experience with ABM platforms (e.g., Demandbase, 6sense, Userled), Salesforce, and marketing automation tools like Marketo • Familiarity with the enterprise technology landscape — including cloud, AI/ML, cybersecurity, and observability • ABM knowledge framework certification is a strong plus • Additional Information - We Take Care of Our People: • As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. • We strive to have parity of benefits across regions, and while regulations differ from place to place, we believe taking care of our people is the right thing to do. • Competitive pay based on the work you do here and not your previous salary • Health coverage for you and your family in many locations • Ability to craft your calendar with flexible locations and schedules for many roles • Generous number of vacation days each year • Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service • Up to 40 hours each year to use toward volunteer projects you love • Embracing parenthood with a minimum of 16 weeks of parental leave
Responsibilities
• ABM Strategy & Execution • Design and implement 1:1 ABM programs aligned to target accounts and buying groups • Lead account-level planning sessions with sales teams to define account priorities, business outcomes, and campaign timelines • Personalize messaging and value propositions around critical use cases — cybersecurity, search, AI/ML, and observability — across channels to influence enterprise buying committees • Develop integrated ABM plans using a mix of tactics including content syndication, paid media, executive briefings, virtual roundtables, and direct mail • Partner closely with global campaigns, regional and partner marketing, and product marketing to align ABM efforts with broader go-to-market plays • Tailor programs to reflect the technical sophistication of buyers in hi-tech and enterprise environments, ensuring messaging resonates with both technical evaluators and business decision-makers • Campaign Management • Architect and implement end-to-end delivery of ABM campaigns, from strategy and planning through execution, optimization, and measurement • Build account-focused and event landing pages using our marketing stack, personalized to target audiences and business priorities while maintaining brand guidelines • Draft account-specific messaging that resonates with CIOs, CISOs, engineering leaders, developers and IT decision-makers, positioning Elastic as a trusted partner in digital transformation • Develop paid media strategy for assigned accounts, partnering with internal teams and agencies to activate campaigns across platforms such as Demandbase, LinkedIn, and relevant digital channels • Collaborate with creative, content, and external agencies to deliver high-quality ABM assets and engagement experiences • Localize and adapt global plays to meet account needs while maintaining message consistency • Own campaign budgets, timelines, and execution • Measurement & Optimization • Define ABM metrics including account engagement, pipeline influence, velocity improvements, and return on investment • Provide regular performance reporting to team members and sales leadership • Use insights to continuously refine ABM programs for greater efficiency and scalability • Support the evolution of ABM playbooks, strategy, and execution tactics • Event Execution & Logistics • Work with Regional Marketing Managers in AMER to coordinate event logistics and experiences (in-person, virtual, or hybrid) for ABM programs, including executive briefings and roundtables • Maintain up-to-date ABM dashboards, campaign trackers, and internal documentation • Bring creative ideas to drive engagement and innovation within the enterprise and hi-tech market
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