WPP - Director, Digital A/V Measurement – WPP Data & Technology Solutions
Requirements
• Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement. • Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales • Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment. • Excellent understanding of the modern digital video ecosystem, cross-screen measurement frameworks, identity solutions, and clean room technologies. • Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients. • Hands‑on technical understanding of pixel implementation, SDKs, server-to-server tracking, and A/V platform analytics. • Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines. • Operationally minded, with a focus on quality, consistency, and scalable delivery. • Experience in conducting RFIs, negotiating contracts, and managing partnerships is a plus • Knowledge of data privacy and security regulations as they relate to digital advertising • Ability to stay updated on industry developments and provide relevant advice or commentary • We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Responsibilities
• Reporting to the Global Head of Marketing Science - Client Strategy, you will: • Product & Innovation Leadership: • Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs. • Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning. • Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools. • Drive innovation through AI‑powered forecasting, attention metrics, and cross-channel video reach/frequency optimisation. • Capability Building & Enablement: • Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks. • Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery. • Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement. • Client & Market Leadership: • Support global client teams with modern A/V measurement strategy, solution design, and activation excellence. • Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards. • Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes. • Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions. • Technology, Data & Partnerships: • Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify). • Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless-ready, and privacy‑compliant. • Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs. • Operational Excellence: • Govern measurement quality, data consistency, and delivery standards across campaigns. • Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups. • Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups.
Benefits
• WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. • We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. • This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.
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