Finyard - Marketing Technical Project Manager
Requirements
• Proven experience in technical project management, preferably in marketing technology, digital marketing, or product-related projects. • Solid understanding of digital analytics and attribution, including Google Analytics (GA4), Amplitude, AppsFlyer, etc • Google Analytics (GA4), Amplitude, AppsFlyer • Strong knowledge of digital marketing channels, acquisition funnels, conversion tracking, and campaign measurement. • Experience working with cross-functional teams, particularly Product, Analytics, and Performance Marketing. • Ability to understand technical concepts, define requirements, and communicate effectively with both technical and business stakeholders. • Strong organizational skills, ownership mindset, and ability to manage multiple projects simultaneously. • Hands-on experience in performance marketing, user acquisition, or traffic management - a significant advantage. • Experience in FinTech, e-commerce, banking, or other data-driven digital businesses. • FinTech, e-commerce, banking, or other data-driven digital businesses • Familiarity with mobile attribution, MMPs, SDK integrations, APIs, and server-side tracking. • Experience with marketing automation, CRM integrations, or conversion optimization projects. • Experience with project management tools and practices (e.g., Jira, Confluence, Miro, roadmaps).
Responsibilities
• Lead end-to-end delivery of key marketing projects, from requirements gathering and prioritization to implementation, testing, and launch. • Make day-to-day project decisions independently within the agreed scope or drives decision-making with leadership: prepare options and recommendations so stakeholders can make decisions quickly • Provide regular, concise status reporting (progress, risks, blockers, decisions needed) and maintain project documentation. • Work closely with Product, Analytics, and Performance Marketing teams to align technical solutions with marketing objectives. • Coordinate marketing infrastructure projects, including tracking, attribution, analytics integrations, and marketing platform integrations. • Translate marketing requirements into clear technical specifications, manage dependencies, and ensure timely delivery. • Identify technical limitations, data quality issues, and opportunities to improve marketing processes and infrastructure. • Coordinate testing and validation of implemented solutions to ensure they meet business requirements.
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