Owner.com - Head of Creator Partnerships & Influencer Growth
Requirements
• You'll own the strategy, operations, and growth of our creator ecosystem. You'll identify and recruit creators, build long-term partnerships, develop scalable programs, and turn creator content into a major acquisition channel for Owner. • This role is 100% remote and can be based anywhere in the United States or Canada • 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth • Proven experience scaling creator programs from dozens to hundreds of partners • Strong analytical skills and a track record of driving measurable business outcomes • Experience working with / managing agencies and internal partners • Comfortable operating in a fast-moving, high-ownership environment • Experience managing budgets and optimizing ROI • Strong systems thinker who can build processes that scale • Familiarity with creator attribution and partnership measurement systems • Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team • What success will look like • Hiring Manager Screen: 30-minute video interview with the hiring manager to dive deeper into your experience building creator, influencer, and partnership programs and how you've driven measurable business growth through creators. • Case Study Presentation: A presentation to the CMO, Growth Marketing Manager, and Hiring Manager where you'll walk through your approach to scaling a creator partnerships function. • Cross-Functional Partner Interview: Video interview with key cross-functional partners focused on collaboration, communication style, and how you work across teams • Final Round: 30-minute conversation with a C-suite executive to discuss your leadership style, culture fit, and vision for building a world-class creator partnerships function at Owner.
Responsibilities
• BUILD OUR CREATOR GROWTH ENGINE • Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user • Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels • Design incentive structures that align creator success with business outcomes • Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators • Establish the right infrastructure and processes to measure and optimize performance for our creator channel • Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel • DRIVE MEASURABLE GROWTH • Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine • Own creator-sourced pipeline, customers, and revenue targets • Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation • Partner closely with Growth, Brand, Sales, and Media teams to maximize impact • ELEVATE OUR BRAND • Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth • Ensure creator content reflects Owner's brand and mission • Surface customer success stories that resonate with creators and audiences alike • Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth • Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels • Build a repeatable creator acquisition engine • Sign and activate high-impact creator partners • Establish creator partnerships as a meaningful customer acquisition channel • Create systems that allow the program to scale efficiently • Become the internal expert on creator-led growth
Benefits
• The estimated base salary range for this role is $175K - $190K plus a generous pre-IPO equity package • Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks! • Notice - Employment Scams • Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address. • We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.
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