octoenergy - B2B Marketing Lead
Requirements
• In just five years, Octopus Electroverse has grown to become one of the largest eMobility players in Europe, with +1.5 million connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more. • But that’s just the start: we’re looking to make the electric fleet transition as smart and simple as possible by building the best product suite through Octopus Fleet. • We’re busy growing new products, working with more automotive and tech partners, building • exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric fleet transition super simple. • Octopus Fleet is a multifunctional team comprising product, development, commercial, • operations, marketing, partnerships and more - all focused on making Octopus the go-to name in fleet electrification. And we’re looking for smart individuals with an interest in the space who can help us make it happen. • You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies. • You’re a self-starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works. • You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself. • You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high-impact campaigns. • You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results. • You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA. • You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet. • You don’t need detailed knowledge of electric vehicles or e-mobility, but an interest in the industry and a desire to learn more is essential.
Responsibilities
• Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets. • Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral. • Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay up-to-date with digital trends, with the ultimate aim of helping businesses transition their fleets to electric.
Benefits
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership • 🎁 Visit our UK perks hub - Octopus Employee Benefits • If this sounds like you then we'd love to hear from you. 🚀 • P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [email protected] and we’d love to help! • Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
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