swap - Product Marketing Lead
Requirements
• 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure. • Proven experience owning positioning, messaging, and go-to-market strategy. • Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion. • Experience supporting mid-market and enterprise sales motions. • Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred). • Experience building competitive intelligence programs. • Strong understanding of acquisition channels and how product integrates into them. • Experience working with measurement tools such as HubSpot and modern analytics platforms. • Highly strategic, highly organized, and highly accountable. • Comfortable operating autonomously and leading cross-functional initiatives. • Strong communicator who can simplify complex infrastructure into compelling narratives.
Responsibilities
• Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative. • Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets. • Lead end-to-end go-to-market strategy and launch execution for new products and major releases. • Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles. • Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion. • Own competitive intelligence and strategic differentiation against key commerce infrastructure players. • Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives. • Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity. • Lead customer research, win/loss analysis, and persona development to continuously refine positioning. • Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels.
Benefits
• Stock options in a high-growth startup. • Competitive PTO with public holidays additional. • Private Health. • Breakfast Mondays. • Diversity & Equal Opportunities: • We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.
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