Pendo - Lead Product Marketing Manager
Requirements
• Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work. • You're a builder, not a maintainer. • You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Lead Product Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work. • You're AI-curious - genuinely. • You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut. • Must-haves • 7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level. • Proven ability to drive a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work. • Strong content instincts, with the ability to create crisp narratives, sharp positioning documents, and launch materials that audiences actually engage with. • Active, practical fluency with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship. • High bias to action, with a track record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information. • Ability to translate technical depth into clear, compelling messaging without oversimplifying a novel product. • Strong cross-functional influence with product, sales, marketing, and leadership stakeholders, especially in environments where you need to drive alignment without direct authority. • Credibility with developer or builder audiences, including an understanding of how technical users discover, evaluate, and build trust in new tools. • Nice-to-haves • Hands-on experience building community among developers or other technical builder audiences. • Experience with both PLG and enterprise motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution. • Technical fluency from building software or working closely enough with product managers and engineering teams to understand codebases, pull requests, and deploy cycles. • Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools. • Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. • Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus. • Pendo Core Values: • Location: We welcome remote candidates for this role! If you happen to live near one of our office hubs, you’re always welcome to join our hybrid team in person a few days a week, but living near an office is not required for this position. • Location: • Compensation: The expected salary range for this role to be performed in the United States is $196,300 - $249,000.
Benefits
• Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.
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