miovision - Senior Product Marketing Manager

• Strategic Co-Pilot: Act as the strategic right hand to Product Managers, actively shaping product and commercialization strategies by fiercely championing the voice of the customer. • Value Articulation: Translate complex technical capabilities into simple, magnetic value stories, developing crystal-clear positioning, messaging, and overarching solution narratives. • Market Intelligence: Lead deep market research, competitive intelligence gathering, and messaging validation to ensure Miovision stays miles ahead of industry trends. • Customer Journey Architect: Partner closely with UI/UX teams to map the full customer lifecycle, taking total ownership of Ideal Customer Profiles (ICPs) and highly accurate buyer personas. • Go-To-Market Execution: Collaborate flawlessly across sales, marketing, and enablement to design and execute high-impact GTM strategies, spectacular product launches, and annual sales plays. • Strategic Decision-Making: Exercise sharp, independent judgment in pricing, naming, and segmentation, confidently overcoming complex commercial challenges and presenting proposals directly to executive leadership. • The Ideal Profile: • The Launch Orchestrator: You have a stellar track record of bringing complex products to market, seamlessly leading and aligning cross-functional teams to execute flawless, high-impact market launches. • The Hardware & Software Hybrid: You possess the rare ability to market both physical devices and digital platforms, with proven experience navigating the unique complexities of B2B hardware and software portfolios. • The Pricing & Positioning Strategist: You bring a strong background in strategic pricing and are an absolute master at messaging and positioning—perfectly translating complex technical capabilities into clear, highly differentiated narratives. • The Market Detective: You possess deep expertise in competitive intelligence and market research, always knowing exactly what the competition is up to and how to strategically outmaneuver them. • The Content Master: You boast a strong background in content development, writing magnetic copy and producing pitch-perfect sales materials, decks, and marketing collateral that clearly articulate a winning value story. • The AI-Powered Marketer: You possess a strong acumen with modern AI tools (like Gemini) and marketing tech stacks, eagerly leveraging AI to accelerate research, content generation, and strategic execution. • The Proactive Owner: You are a relentless self-starter who takes total ownership of projects from concept to completion, comfortably pulling in cross-company resources to drive initiatives over the finish line. • The Domain Enthusiast: A strong grasp of IoT, Smart Cities, or experience marketing B2B technology to massive public sector and enterprise clients puts you at the absolute front of the pack!