Zeta Global - Director, Analytics & Insights - Programmatic
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Requirements
• A great communicator who is able to convey complex technical features in simple terms. • Someone with an aptitude for media and strategy and able to contextually relay concepts to clients. • Able to multitask and prioritize among several high-profile clients. • Ability to work with internal team and BUs • Have a high degree of creativity, self-motivation, and drive. • Eagerness to work in a startup team environment that will be rapidly changing • Enthusiastic team player with a penchant for collaboration and knowledge sharing. • Willingness to do whatever it takes to get the job done. • Nerdy but loveable. • Data driven, technical, self-starting and curious. • 5+ years of working experience in a similar role. • Extensive experience with SQL and Excel/pivot tables. • Experience in a digital media/Programmatic analytics role • Experience puling & putting together audience insights reports • Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus. • Excellent presentation/visualization/storytelling skills with PowerPoint. • Excellent diagnostic skills. • Technical acumen to understand how to design campaigns that optimize the use of our tech platform. • Professional oral and written communication skills. • Client facing experience. • Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
Responsibilities
• Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights. • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence. • Own campaign performance and reporting insights while recommending opportunities for optimization. • Reviewing performance of models across revenue, performance, and pacing. • Design and implement tests to evaluate model and feature performance. • Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges. • Develop innovative measurement tools and solutions. • Consult with clients regarding development & alignment of marketing programs across on-line channels. • Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. • Communicate campaign optimization results to clients to prove value against original business goals.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $120,000 - $130,000 depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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