Handshake - Senior Product Marketing Manager, Handshake AI
Requirements
• 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline • Strong foundation in positioning, messaging, and content creation, including website and social • A track record of 0-to-1 program building — comfortable with ambiguity, working independently without a perfect brief, wearing multiple hats, prioritizing, and scaling based on data • Ability to influence at all levels, including executives • Strong project management skills, with experience coordinating complex, multi-stakeholder launches • Experience building sales enablement materials, including competitive positioning and technical demo content • Experience in the human data or AI training data field • AI/ML background or technical fluency, including experience partnering directly with researchers, scientists, or other technical stakeholders • Experience marketing to enterprise B2B buyers — ideally in AI/ML infrastructure, data, or a related technical category, with exposure to Fortune 500 sales cycles • Experience in demand generation, growth, partner marketing, or full-funnel marketing at a startup
Benefits
• Shape how every career evolves in the AI economy, at global scale, with impact your friends, family and peers can see and feel • Partner hand-in-hand with world-class AI labs, Fortune 500 partners and the world's top educational institutions • Work together with engineers, scientists, operators, and more from Palantir, Meta, Scale AI, and former YC founders • Build a massive, fast-growing business with billions in revenue • Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale. • You'll be the end-to-end product marketing owner for Handshake AI's frontier lab business — the connective tissue between research, product, sales, and the market. You'll translate deep technical work into positioning that lands with researchers and lab leadership, then arm sales with everything they need to close and grow those relationships. This is a build-from-scratch seat: you'll set the GTM playbook for a business growing faster than almost anything in AI. • Positioning & Strategy: Build end-to-end positioning, messaging, and competitive strategy for Handshake AI's frontier lab business, keeping it unified with Handshake's broader career-network story rather than siloed as a separate business. • Handshake delivers benefits that help you feel supported and thrive at work and in life. The below benefits are for full-time US employees. • 🎯 Ownership: Equity in a fast-growing company • Ownership: • 💰 Financial Wellness: 401(k) match, competitive compensation, financial coaching • Financial Wellness: • 🍼 Family Support: Paid parental leave, fertility benefits, parental coaching • Family Support: • 💝 Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend • Wellbeing: • 📚 Growth: $2,000 learning stipend, ongoing development • Growth: • 💻 Remote & Office: Internet, commuting, and free lunch/gym in our SF office • Remote & Office: • 🏝 Time Off: Flexible PTO, 15 holidays + 2 flex days • Time Off: • 🤝 Connection: Team outings & referral bonuses • Connection: • Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.
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