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Jobs/Product Marketing Manager Role/Coinbase isn't for the faint of heart. - Product Manager II , Growth Engagement
Coinbase isn't for the faint of heart.

Coinbase isn't for the faint of heart. - Product Manager II , Growth Engagement

Remote - USA$180k - $180k+ Equity2mo ago
RemoteMidNACryptocurrencyFintechProduct Marketing ManagerGrowth ManagerJob AnalystLawyerLTVBitcoinMAU

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Requirements

• Step 1: Grow MAU -> Attract & resurrect users who are not currently active in the product • Step 1: Grow MAU -> • Step 2: Drive Meaningful Engagement -> Deliver a useful & informative experience to help users be more successful on Coinbase • Step 2: Drive Meaningful Engagement -> • Step 3: Maximize Lifetime Value -> Optimize inventory, delivery, and targeting with ML to maximize the lifetime value of customers long-term. • Step 3: Maximize Lifetime Value -> • Experience or passion in crypto • Strong interest in influencing the business: revenue generation, business models, and LTV optimization. • Pay Transparency Notice: Depending on your work location, the target annual base salary for this position can range as detailed below. Total compensation may also include equity and bonus eligibility and benefits (including medical, dental, vision and 401(k)). • Pay Transparency Notice: • Annual base salary range (excluding equity and bonus): • $180,380—$212,200 USD • Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying. • Commitment to Equal Opportunity

Responsibilities

• Own the trading companion of the future — Transform notifications from simple alerts into an intelligent system that anticipates market opportunities, synthesizes noise into actionable buy/sell signals, and guides millions of users toward profitable decisions in real-time • Own the trading companion of the future • Build for scale and speed — Architect notification infrastructure capable of delivering millions of time-sensitive alerts (like Bitcoin ATH notifications) within seconds, not hours — because in crypto, every moment counts • Build for scale and speed • Ship to one of the largest notification audiences in fintech — Drive strategy for push, in-app, and email channels reaching Coinbase's massive global user base, directly impacting trading volume and incremental revenue measured in the millions • Ship to one of the largest notification audiences in fintech • Pioneer ML-driven personalization — Partner with machine learning teams on Smart Targeting and Hydropower initiatives to decide who gets what insight at exactly the right moment, balancing engagement with notification fatigue • Pioneer ML-driven personalization • Collaborate at the intersection of Growth and Product — Work closely with cross-functional teams (ML, marketing, Platform Engineering, Design) to build stateful notification systems, volume controls, and quality guardrails that protect user experience while maximizing impact • Collaborate at the intersection of Growth and Product • Drive measurable business outcomes — Own KPIs tied directly to revenue, trading volume, user retention, and engagement — your work will move the needle on Coinbase's most important growth metrics • Drive measurable business outcomes • What we look for in you: • 5+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company. • An entrepreneurial "0-to-1" mindset. You are not afraid to roll up your sleeves and "do the job" manually first (like running an incentive program) before you build the technology to automate it. • Deep "1-to-N" Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable "engine" and "primitives" you will build next. • Direct experience in the growth, notifications, or engagement. You have built or managed systems engineering systems that help scale impact. • Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up. • Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects.

Benefits

• Medical Plan, Dental and Vision Plan with generous employee contributions • Health Savings Account with company contributions each pay period • Disability and Life Insurance • 401(k) plan with company match • Wellness Stipend • Mobile/Internet Reimbursement • Volunteer Time Off • Fertility Counseling and Benefits • Generous Time off/Leave Policy • The option of getting paid in digital currency

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