Coinbase isn't for the faint of heart. - Product Manager II , Growth Activation

• Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase. • Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions. • Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX. • Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups. • Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms. • Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable. • What we look for in you (ie. job requirements): • 3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products. • Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes. • Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics). • Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs. • Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps. • Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.