Crypto.com - Product Manager, Onboarding (Main App)
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Requirements
• Vision & Strategy: Define and execute a high-impact onboarding strategy that reduces "time-to-trade" and grows the new consumers base for Crypto.com through referral, affiliates, organic or non-organic channels • Growth Optimization: Lead A/B testing and conversion rate optimization across the entire sign-up funnel to minimize drop-offs. • Vendor Ecosystem: Manage and optimize integrations with third-party identity verification and liveness-detection vendors to improve pass rates and reduce costs. • Technical Roadmap: Build and prioritize a data-backed roadmap, balancing technical debt, localized regulatory shifts, and new feature launches. • Cross-Functional Leadership: Lead "squads" of Engineers, Designers, and Data Scientists to ship high-quality features in a fast-paced, 24/7 market environment. • Competitive Intelligence: Stay ahead of the curve by monitoring the onboarding trends to ensure Crypto.com remains the industry benchmark. • Experience: 6+ years in Product Management, ideally within • FinTech, Neo-banking, or Crypto. Experience with identity verification or high-friction funnels is a significant plus. • Data-Obsessed: Mastery of product analytics (e.g., Mixpanel, Amplitude, or Tableau) to diagnose funnel friction and measure success. • Regulatory Fluency: A solid understanding of global KYC/KYB standards and how they translate into digital product requirements. • Technical Guts: Comfortable discussing API integrations and backend logic with engineers while maintaining a "user-first" mentality. • Execution and hungry Mindset: Proven track record of taking ownership in a decentralized, fast-moving environment. You are a "doer" who thrives under pressure and hungry to achieve big goals. • Collaborative Spirit: Ability to influence stakeholders across Legal, Risk, Marketing, and Engineering without formal authority • AI tools: Knowledgeable in using AI tools for prototyping, PRD, research and creation of designs to speed up the product discovery to build phase and day to product management
Responsibilities
• Vision & Strategy: Define and execute a high-impact onboarding strategy that reduces "time-to-trade" and grows the new consumers base for Crypto.com through referral, affiliates, organic or non-organic channels • Growth Optimization: Lead A/B testing and conversion rate optimization across the entire sign-up funnel to minimize drop-offs. • Vendor Ecosystem: Manage and optimize integrations with third-party identity verification and liveness-detection vendors to improve pass rates and reduce costs. • Technical Roadmap: Build and prioritize a data-backed roadmap, balancing technical debt, localized regulatory shifts, and new feature launches. • Cross-Functional Leadership: Lead "squads" of Engineers, Designers, and Data Scientists to ship high-quality features in a fast-paced, 24/7 market environment. • Competitive Intelligence: Stay ahead of the curve by monitoring the onboarding trends to ensure Crypto.com remains the industry benchmark.
Benefits
• Medical insurance package with extended coverage to dependents • Attractive annual leave entitlement including: birthday, work anniversary • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. • Work Perks: crypto.com visa card provided upon joining • Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
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