SmartBugOperatingLLC - Associate Director, Paid Media
Requirements
• ● Strategic Leader: Strong ability to define and guide paid media strategy.● People Manager: Proven success in leading, coaching, and developing teams.● Client Advocate: Skilled at managing high-level client and corporate relationships.● Results-Driven: Focused on revenue goals and performance metrics.● Collaborative: Works effectively across internal teams and with Directors/Senior Directors. • ## Performance in this role will be evaluated based on: • ● Client satisfaction and retention for managed accounts.● Timely and effective escalation of client concerns.● Contribution to meeting and exceeding client performance goals.● Quality of collaboration with Account Associates.● Efficiency and accuracy across a high volume of accounts.
Responsibilities
• ● Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.● Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.● Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.● Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.● Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.● Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.● Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.● Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.● Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors. • ## Required Experience & Qualifications: • ● 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.● 2+ years of client-facing experience, preferably in an agency setting.● 1+ year of direct people management experience.● Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)● Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).● Deep understanding of B2B and/or B2C marketing funnel strategies.● Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.● Google Ads certifications and other relevant paid media platform certifications.● Bachelor’s degree in marketing, business, or a related field preferred.
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