Propel - Director of Design
Requirements
• Experience managing a product design team at a consumer software startup, or a scaled pro-sumer startup • Has worked at the staff or principal IC product designer level in the last 3 years • Has managed a team of at least five designers, including hiring, performance management, and promotions • Fluency in consumer software patterns: growth loops, churn and retention, behavior-based monetization, and A/B testing • A considered perspective on what AI-native design practice looks like, and evidence that you are actively developing it • Working knowledge of LLMs, code generation, and generative design tools, developed through your own use of them rather than secondhand • The ability to tie design work to company strategy at a company with many competing priorities and finite resources • Exceptional organization, and strength as both a writer and a speaker, particularly on project plans and strategic concepts • Composure when priorities shift. Both the roadmap and the tooling underneath it are changing quickly, and a plan made this quarter may not survive the next one. • The ability to still do the work yourself when it matters, as a capable IC product designer • Design experience with native Android and iOS apps • Work on a product used by millions of people • Having managed content design, user research, or brand and visual design in addition to product design • Experience with government programs or safety net services
Benefits
• $240K – $280K • Offers Equity • Propel builds technology that strengthens the social safety net in America. We envision a future where every American has the tools and resources they need to thrive. • The safety net's strength depends not just on funding, but delivery. Propel exists to dramatically improve how government benefits are delivered. Managing SNAP benefits, picking a D-SNP plan, or protecting against EBT theft should feel as seamless as Apple Pay or Netflix. • Governments struggle to build modern, scalable user experiences. We don't. • Over 5 million Americans trust Propel today. We've grown revenue 35% YoY and are reinventing entire benefit categories, including Medicare, around the real needs of low-income Americans. We're building a high-growth, high-ceiling, sustainable for-profit company where impact drives revenue. • The social safety net is in the midst of a generational challenge, and it is one where design carries unusual leverage. Much of the question is how to simplify complex rules so that people can navigate government bureaucracy in their own best interests. • You are inheriting a pedigreed, mission-motivated, senior-leaning team that is highly autonomous, conscientious, and experienced. • Propel blends maturity with startup attitudes. We have twelve years of tenure and operate profitably, and we are still reinventing ourselves around AI leverage and creativity. • This role may not be for you if • You want craft investment justified on its own terms. We have picked a difficult business problem, which is building a venture-scale company on free software for the poorest Americans. That requires us to be inventive about our revenue model as well as our product, and we need to see the connection between design work and business outcomes on some timeline. • You prefer a settled operating model. We are fully committed to reinventing ourselves, and design specifically, as an AI-native organization. We have made real progress this year and expect to keep adapting, which requires careful change management and clear thinking. • At Propel, you'll enjoy • Meaningful work and a strong shared sense of mission • Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats. • $10k lifetime spend towards Carrot Fertility • Excellent Medical, Dental and Vision options • A strong equity package that reflects the leveling and anticipated impact of this role • Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected cash compensation for the role as scoped is $240,000 - $280,000 and will be based on how a candidate matches to our internal leveling guide. Bands may be expanded if someone is leveled more senior than the role was initially scoped. • $240,000 - $280,000 • Additional Considerations • We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities. • Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately. • Interview Accommodations: • We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington. • California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
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