Fanatics Betting & Gaming - Senior Manager, Content Amplification (Remote)

• 4+ years in paid social or programmatic media buying, with direct experience in reach/awareness-oriented (CPM) buying rather than performance/direct response • Experience building or operating a programmatic, rules-based amplification engine triggered by performance thresholds • Fluency in reach, non-follower reach, engagement, and share of voice as primary success metrics, and comfort being evaluated on CPM efficiency rather than CPA/CPC • Experience managing a paid media budget and forecasting spend against a content calendar • Judgment to flag and route any CPA, CPC, or revenue-share-structured deal to Performance Media rather than absorbing it into this budget • Experience in sports, betting, gaming, or a comparable fast-moving consumer category is a plus • Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process. • For information about our benefits, please visit https://benefitsatfanatics.com/ • Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/ • $169,000—$210,000 USD • By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy. • Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.