council-capital - Director of Marketing - B2B
Requirements
• 7+ years in B2B marketing, with a track record of hands-on execution across brand, digital, and demand—not solely management. • Demonstrated ability to translate complex or technical products into clear buyer value propositions. • Strong writer and communicator, able to produce polished, sales-ready messaging with minimal direction and without the obvious use of AI. • Digital fluency: website and conversion optimization, marketing automation (HubSpot or similar), and SEO/AEO with measurable results. • Event-marketing experience, including end-to-end ownership of trade shows or conferences and vendor management. • Comfortable executing a strategy and budget set by a senior leader; disciplined, low-ego, and self-directed. • Healthcare, payer, or regulated-industry marketing experience. • Thrives as an individual contributor in a lean, fast-moving, metrics-driven environment. • Experience in marketing payment integrity, FWA, claims, or healthcare analytics solutions. • Familiarity with marketing to both commercial payers and government/Medicaid/Medicare buyers. • Experience bringing brand consistency to a scaling or newly independent company. • Comfortable working in a private equity-backed, high-growth environment. • Council Capital and our portfolio companies are committed to building high-performing teams by hiring the best talent—period. • We believe in putting the right people in the right seats, regardless of background, and we’re always looking for individuals who bring fresh thinking, grit, and a drive to make a difference. • Thank you for considering a role with one of our companies. We’re excited to learn more about you.
Responsibilities
• Own and unify brand and positioning. Bring consistency to templates, decks, email signatures, and collateral, ensuring a single, professional external brand. • Enforce message discipline. Maintain consistent, on-strategy external messaging across commercial-payer, government/Medicaid, and Medicare audiences. No drift, no ad hoc jargon. • Translate capabilities into buyer value. Turn complex payment-integrity and FWA capabilities into clear, differentiated value propositions by buyer persona. • Run digital marketing end to end. Improve website user experience and conversion, get maximum value from the marketing-automation stack (e.g., HubSpot), and grow qualified traffic through SEO/AEO, against measurable targets. • Build sales-enablement narratives. Deliver market-ready messaging frameworks and sales collateral at roughly 70 to 80% finished, so product and sales refine only the last mile (today that ratio is inverted). • Design and execute buyer-persona campaigns. Distinct programs for commercial, government, and Medicare/Medicaid buyers. • Own events end to end. Plan and run roughly 6 to 10 events per year (about 2 requiring travel): booth, collateral, pre-event demand, and post-event follow-up, and manage outside vendors and sponsorships. • Manage to a budget you help optimize. Deliver maximum value from marketing spend set by the Chief Growth Officer, with disciplined stewardship rather than P&L ownership. • Report on what is working. Define and track marketing KPIs (traffic, conversion, and pipeline contribution), and share results and learnings with leadership.
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